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Verified

Scan to know the maker

Each product carries a QR sticker. Scan it to see the SHG, the district and the GI tag – proof it's genuine.

Direct

Money reaches the women

SHGs list and price their own products. Sales are tracked district-wise for the livelihoods mission.

Trusted

Approved by City Mission

Every SHG is verified and approved by the local DAY-NULM City Mission before selling.

Official

Backed by J&K Govt

Supported by the Jammu & Kashmir government to promote authentic heritage crafts and rural livelihoods.